From Cocooning to e-Cocooning

21Feb10

This week, an article published in De Standaard depicted the increasing popularity of an old phenomenon: homeparties. In Belgium only, more than 300 000 homeparties were held over the last year, the most popular remaining the legendary Tupperware parties.

According to a senior manager of the Belgian Federation of Distribution Enterprises, this evolution fits perfectly into the general cocooning trend. Has ‘home’ become a new buzzword? And how can we translate this trend into a viable social network idea?

Cocooning

As the ashes of the financial crisis are smoldering, we are in fact spending more time at home. Instead of going out, we eat@home, we party@home, or we go out for drinks@, well, someone else’s home. The cocooning trend, which started in the early nineties, has never been more alive.

Cooking

Within the cocooning@home trend, home cooking is without a doubt the most important activity. What’s more, food is a ‘sure thing’: people never grow tired of it. On the contrary. The dominance of cooking in worldwide media is hard to overlook.

Sharing

Last year, the Dutch magazine ReclameWeek spotted a third and even more interesting trend: e-cocooning. People, though they may be spending more time indoor and physically closing out from the real world, are sharing more and more online. That is especially true for everything related to home cooking and recipes: the success of sites such as myrecipes.com is skyrocketing.

Let me finish by quoting Belgian’s most popular chef Piet Huysentruyt: ‘What have we learned today?’

1)     Cocooning and homeparties are trendier than ever
2)     Cooking never goes out of style
3)     People want to share their home experiences online

In other words: we might have just found our billion dollar idea.

Who’s Cookin’: for food-loving, e-cocooning, social sharing clients.
To be introduced on March 30, 2010.

Evi

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