Cooking: A Trend That Lasts

27Mar10

We all know that cooking has been trendy for a while. Think for instance about the numerous cookbooks in your local bookstore, television programs about cooking, websites to exchange recipes and so on. For Who’s Cookin’ to become a success, this trend must of course be a lasting one. We have serious reason to believe that this will be the case.

If we take a look at the top 10 ratings of the Flemish television channels VTM, VT4 and Vitaya, we notice that four programs out of 40 have something to do with cooking. This is one program out of 10, which in my opinion is very significant. The number one program of the popular channel VTM, is ‘Mijn restaurant’ and it is viewed by almost 1 million people (938.695 to be exact). It’s worth mentioning that ‘Mijn restaurant’ is already at its third season and still as popular. We consider this proof of the lasting cooking trend. Cooking is not only trendy in the traditional media, it has also found its way online. The ‘My Open Kitchen’-community of Solo now counts 72.991 active members, and 7.743 recipes are posted and shared. Who’s Cookin’ definitely has an audience out there!

Pauline